Build the Room.
Own the Industry.
Stop chasing attention. Build the room. Be the person everyone in your city already knows.
Trystan Keller · SLS Founder
"The person who built the room never has to earn their place in it."
— Trystan Keller, Sales Link Strategies
Sound Familiar?
You're Tired of Being Invisible
You're good at what you do. But when someone in your city needs help — your name isn't the one that comes up. Here's why. And here's how events fix it.
The Networking Trap
You show up. You shake hands. You go home. And nothing changes. Going to other people's events won't build your name. Building your own will.
Posting Isn't Enough
Posts and videos get views. But they don't close deals. When people see you run a room — that's when they decide to hire you. Nothing else does that.
The Network
Every Resource,
One Direction
Start free or get hands-on help. Every tool here is built to help you fill your next room.
Inside The Network
The newsletter for Edmonton builders. Real ideas, events worth going to, and things you won't find anywhere else. Get a free Networking Script when you sign up.
Subscribe Free Free Workbook — Valued at $758Event Mastery Workbook
The 11-part guide that turns your monthly events into your best tool for getting known — no ads, no funnels, no chasing people down.
Download Free Free CalculatorEvent ROI Estimator
Know the numbers before you host anything. Enter your offer and audience size. See what one good event could bring in.
Run the Numbers Free PlaybookVA Hiring Playbook
Showing up every month takes a team. This guide shows you how to hire and set up a VA so things keep running while you run your room.
Read PlaybookFill The Room Formula
The exact 5-step system behind Messed Up Mondays — from zero to 1,000+ members, with no ads. Every script, plan, and checklist is included.
30+ events built. 650+ people through the door. 9× average ROI. 6 days to first client.
Get Instant AccessWhat's Inside
Event Cover Studio
A custom event cover photo that looks like it belongs on a stage — not a Canva template. Fast turnaround, built to fill rooms.
What You Get
By the Numbers
What Happens When the System Works
First-time hosts. Long-time builders. These are the numbers across every event we've helped build.
Across every event we've helped build — all through direct outreach, before a single ticket was sold.
Most events see 30–40%. Our clients do better because they build events people actually want to come to.
Measured against what the event costs. First-time hosts close clients in days — no follow-up system needed.
We've had clients close deals in less than six days of hosting their first event. No speaking experience required.
Real Results
When You Build the Room, They Come to You
The coaches who got known didn't spend more on ads. They built a room. They showed up every month. And people started coming to them.
More people in the room means more people who know your name. That's what we build.
See Case Studies →Now I have people coming up to me asking if I'm Matt — the creator of AI Playground. Five-figure sales coming in. I owe my business's success to this system.
— Matt McKeage, AI PlaygroundHoly f***, we pulled this off. I can't believe that actually worked. We reported a deal closed within six days of my very first event.
— Vienna Corbett, The UnachievableI wanted to make myself known as a trusted authority. I've always had this vision of having badass women in a group where we can make a difference — and we've done that.
— Chantel Monteith, Money Smart ChicksNamed in the Global Startup Ecosystem Report 2025 as one of Edmonton's community-driven initiatives that foster collaboration among entrepreneurs — built through direct outreach and zero paid advertising.
— Messed Up Mondays ↗ · Startup Genome GSER 2025 ↗Featured & Connected
Now Available
Fill The Room Formula
Is Live.
The step-by-step guide to filling your events without paid ads. Start today.